Category: Rock Honda


About Rock Honda

Rock Honda is referred to as "Giant Rock Honda" for a reason.  

Because the place is huge!  The dealership is giant, the inventory is giant and their Honda prices are truly the best.

And managing the whole thing is no small task.  But General Manager David Latiff is there helping customers days a week.

Even though Rock Honda is one of the biggest Honda dealers in Southern California it maintains a family environment. 

For example, David is always encouraging and promoting his team.  And that's a big part Rock Honda's secret to success


iDriveSoCal's Tom Smith & Mr. Jake

Me & Mr. Jake


Tom Smith here, owner of iDriveSoCal.

I love cars but hate the old school buying process.

So, I created iDriveSoCal to help out fellow wary car buyers. :0)

You and I learn insider information on how the car business really works from transparent car dealers willing to share.

And, mention me and iDriveSoCal to any of our dealer partners and enjoy serious VIP treatment and buying benefits! ;0)

Beyond car buying, I also share easy to understand vehicle reviews without too much technical jargon.

Plus, I cover automotive events and museums while tracking what’s real and hype in the future of transportation.

Email questions and thoughts – I love connecting.

Drive on!


tom [at] idrivesocal [dot] com